Digital Marketing Manager for an Innovative CPG Company
Category: Business Opportunities
Dec
06
Contact: Kate Pletcher | [email protected]
Description: Our client is a fast-growing start-up beauty brand focused on creating safe, high-performance products – their first, a line of aluminum-free deodorants, has taken off! They are looking for a high-energy Digital Marketing Manager to work with the brand team to create KPI-driven consumer retention practices for their rapidly expanding business. This role will report to the Head of e-Commerce & digital and will implement strategies that affect both retention metrics and generate value.
Responsibilities:
- Working alongside the brand team, create and roll out CRM and customer retention best practices- Own email marketing techniques, including the identification of opportunities for creative A/B testing in segmentation and messaging- Manage referral program and invent new methods for improvement- Improve key performance indicators in critical areas through short and long-term goal setting- Write comprehensive and insightful reports on all campaigns weekly or as requested- Communicate with graphic design team to manage retention campaign related assets- Assist with any marketing or merchandising needs to further drive online business- Sole responsibility for the eCommerce and digital marketing calendar and for ensuring that all marketing teams are aware of changes and activities
Qualifications:
- Bachelor's degree, required- 3-7 years experience in loyalty/retention marketing (email, CRM, etc.)- Minimum 3 years experience working with MailChimp, Kaviyo, or similar email marketing service- Strategic, data-driven, and analytically minded approach to retention management, with a strong knowledge of Google Analytics- Experience with email segmentation, testing, and copywriting- Up to date on email marketing best practices and compliance- Ability to self-manage and work on multiple tasks at once, but also capable of working collaboratively in a team environment- Drive for success, with a positive attitude and strong interpersonal skills
Apply: https://www.thetreehousepartners.com/job-detail/?job_id=500
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