Digital Marketing Manager for an Innovative CPG Company

Contact: Kate Pletcher  | [email protected]

Description: Our client is a fast-growing start-up beauty brand focused on creating safe, high-performance products – their first, a line of aluminum-free deodorants, has taken off! They are looking for a high-energy Digital Marketing Manager to work with the brand team to create KPI-driven consumer retention practices for their rapidly expanding business. This role will report to the Head of e-Commerce & digital and will implement strategies that affect both retention metrics and generate value.

Responsibilities:
- Working alongside the brand team, create and roll out CRM and customer retention best practices
- Own email marketing techniques, including the identification of opportunities for creative A/B testing in segmentation and messaging
- Manage referral program and invent new methods for improvement- Improve key performance indicators in critical areas through short and long-term goal setting
- Write comprehensive and insightful reports on all campaigns weekly or as requested- Communicate with graphic design team to manage retention campaign related assets
- Assist with any marketing or merchandising needs to further drive online business
- Sole responsibility for the eCommerce and digital marketing calendar and for ensuring that all marketing teams are aware of changes and activities
Qualifications:
- Bachelor's degree, required- 3-7 years experience in loyalty/retention marketing (email, CRM, etc.)
- Minimum 3 years experience working with MailChimp, Kaviyo, or similar email marketing service
- Strategic, data-driven, and analytically minded approach to retention management, with a strong knowledge of Google Analytics
- Experience with email segmentation, testing, and copywriting
- Up to date on email marketing best practices and compliance
- Ability to self-manage and work on multiple tasks at once, but also capable of working collaboratively in a team environment
- Drive for success, with a positive attitude and strong interpersonal skills
Apply: https://www.thetreehousepartners.com/job-detail/?job_id=500
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