Marketing Director for a Popular Pet Food Company

Our client is a popular pet food and treat company dedicated to the health and happiness of pets. They are part of a family-owned food and agriculture company that has been around for over a century, but operate in many ways like a thriving start-up. They are seeking a roll-up-your-sleeves Marketing Director to be accountable for the development, implementation, and success of all strategic marketing efforts. This position will support all sales channels by leading internal and external partners (e.g. agencies) on advertising, promotions, campaigns, packaging, creative, in-store display, merchandising, and other strategic marketing efforts.
- Work closely with Founder to develop and implement short and long term strategic business and marketing plans
- Achieve volume and profit goals, brand imagery, brand share, and other objectives set forth in Marketing Plan
- Manage P&L to optimize profitability and manage the marketing budget to maximize return
- Work both internally and with outside Advertising, Consumer Promotion, and Packaging agencies to ensure all projects are successfully completed
- Manage cross-functional teams (PR, Consumer Promotions, Consumer Relations, Packaging, Operations, R&D) to ensure marketing initiatives get to market on time
- Manage the packaging design process including photography, proofing, ingredient statement, and nutrition claims
- Proactively interpret and apply consumer research studies, syndicated information, and competitive intelligence to successfully develop marketing strategies
- Work with Supply and Demand Planning to ensure maximized mix and optimized customer service
- Bachelor's Degree, MBA a plus
- 5+ years of related work experience, with at least 3 in an entrepreneurial setting
- CPG and/or retail experience a plus
- Ability to thrive in a scrappy, growth-oriented, and entrepreneurial environment
- Excellent project management skills, required
- Ability to lead a team and train people to their maximum potential quickly
- P&L understanding with strong quantitative analysis skills to make “fact based” strategic recommendations and decisions
- Ability to organize, prioritize, set, and meet business commitments
- Strong multi-tasking skills with an ability to lead teams through competing priorities
Share this post: