Web Product Manager for a Lifestyle Brand and Media Company

Kate Pletcher; [email protected]

Job Description:
Area: Los Angeles, California

Description: Our client is a growing lifestyle brand and media company in the health and wellness space. They are seeking a Web Product Manager to strategically plan and optimize the company’s website.

Responsibilities: - Work closely with the VP of Marketing to drive strategy and optimization - Own the marketing funnel in order to maximize lead generation, user experience, and e-commerce for the website - Drive strategy, management, and execution of web, digital and conversion optimization efforts from conception to completion - Develop a data-driven strategy for the digital product, set measurable goals, define & implement short-term and long-term plans for the website - Work across marketing, content, design, development and external (agency) teams to build webpages and conversion assets - Develop and implement a robust A/B testing strategy and roadmap; develop hypotheses, run tests, analyze results and utilize findings to inform new features and functionality - Conduct user research to understand how users are interacting with the website - Measure, evaluate and report on all aspects of web performance including metrics, timelines and outcomes. - Identify key business opportunities

Qualifications: - Bachelor's Degree, required - 4+ years of broad web marketing/digital product marketing experience - Strong understanding of UX, design, analytics testing, and information architecture - Extensive knowledge of web strategy and execution, including website auditing and conversion optimization - Strong understanding of the web marketing funnel, customer journey, messaging, and brand positioning - Strong understanding of user acquisition, and search functionality of a website - Demonstrated analytical and quantitative skills, ability to use data and metrics

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