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Westwood Sept Meeting
Nelson Hardiman, LLP
1100 Glendon Ave 15th floor
Los Angeles, CA 90024
USA
Thursday, September 19, 2019, 7:00 AM - 9:00 AM PST
Category: Westwood

BP Westwood will be hosting Brand Strategist Derrick Daye, who will be sharing the requirements of building a bigger competitive future for brands in an over-competitive and uncertain marketplace. Join us and learn what is needed to compete and win, how to identify and grow your advantage and how to move your brand from easy to compare to beyond compare. 

Meet the Speaker: Derrick Daye, Managing Partner, Brand Strategist, Educator

Derrick has spent the past 25+ years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of brand strategy, advertising, sales promotion, and public relations. At The Blake Project, he manages daily operations and serves in the delivery of brand stewardship services as a senior brand strategist, helping brands in critical moments of change define and analyze disruptive issues, identify and map opportunities that fit the brand's purpose and build the strategic infrastructure necessary to help create the competitive future they seek.

Prior to launching The Blake Project in 2003, Derrick held rewarding leadership roles at global advertising agency leader Saatchi & Saatchi as well as at three other respected advertising agencies. He credits his focus on brand strategy with his ability to align organizations with unmet customer needs. He has led and co-led the brand strategy effort for many respected B2C and B2B brands, including Abbott Vascular, EA Sports, FootJoy, LexisNexis, Nestle, Southwest Airlines and Wyndham Hotels Worldwide.

In lieu of paying for meeting attendance, please consider donating $5 to our BP Alumni Scholarship. Help us reach our goal of 100K in UCLA's 100 years! 

RSVP Now! 

Contact: Bruce Berman | [email protected]