The 12Cs: A Framework for Successful Digital Transformation

We live in a digital world of multi-platform experiences, changing customer needs, emerging technologies, new marketing channels, increased competition and evolving business models.

Whether you are a large company or a small one, to survive and thrive in today's digital world, you must have a holistic, digital strategy and product approach that integrates business, technology, market, and organizational factors into a fully integrated plan, as well as a deep understanding of how to execute. 

The 12Cs framework provides you with an organized way to develop a well thought out comprehensive digital transformation strategy that you can execute against and increases success, reduces mis-steps and delivers faster results.

Main Takeaways:

- Why it's critical to establish a holistic digital strategy that integrates business, technology, market and organizational factors

- How to develop a successful digital strategy using The 12Cs framework

- Learn techniques and tips to successfully execute on your digital initiatives

 About the Speaker

Lee Huang is a digital strategy and product leader who has designed award-winning digital websites and products, led innovation programs and delivered transformative business solutions at leading organizations including NBC Universal, Barnes&Noble, Pepsi and Nielsen Business Media (Billboard, The Hollywood Reporter). 

He loves living at the intersection between business and technology, and specializes in delivering on the promises of digital by designing user-centered digital experiences, accelerating the use of emerging technologies, extracting the maximum value out of databases, and developing effective marketing strategies.

Currently, Lee advises clients of all sizes from a range of industries on product design, technology, marketing and growth strategies, and leads project execution. He also mentors startups and speaks regularly at industry events about digital innovation ("The 12Cs: A Framework for Digital Transformation", "Why You Need Bruce Lee to Lead Your Corporate Innovation Program") and delivers practical insights on how Artificial Intelligence (AI) and Augmented Reality can benefit companies.

 Lee is President of the Internet Strategy Forum, a non-profit professional association for senior Internet leaders and innovators. He graduated from Columbia University with a degree in Computer Science.

Please watch the training and read the documents on the BP ZOOM Resource Center, so you are prepared for the meeting. It is essential that you RSVP 24 hours in advance using the link below, so our Membership Coordinator can send you the meeting information promptly.

Cost: Free for BP Members, $5 for guests (going towards our BP Scholarship)