BP Westwood will be hosting Brand Strategist Derrick Daye, who will be sharing the requirements for building a bigger, competitive future for your brand through story. Join us and learn tools and techniques to tell the most advantageous story for your brand.

Meet the Speaker: Derrick Daye, Managing Partner, Brand Strategist, Educator

Derrick has spent the past 25+ years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of brand strategy, advertising, sales promotion, and public relations. At The Blake Project, he manages daily operations and serves in the delivery of brand stewardship services as a senior brand strategist, helping brands in critical moments of change define and analyze disruptive issues, identify and map opportunities that fit the brand's purpose and build the strategic infrastructure necessary to help create the competitive future they seek.

Prior to launching The Blake Project in 2003, Derrick held rewarding leadership roles at global advertising agency leader Saatchi & Saatchi as well as at three other respected advertising agencies. He credits his focus on brand strategy with his ability to align organizations with unmet customer needs. He has led and co-led the brand strategy effort for many respected B2C and B2B brands, including Abbott Vascular, EA Sports, FootJoy, LexisNexis, Nestle, Southwest Airlines and Wyndham Hotels Worldwide

If you'd like to buy a Westwood Pass that covers all Westwood meetings for 2020 ($50), pay here. Please still RSVP for the meeting below. 

Cost: $5, due at the door or via the aforementioned WW pass, includes light breakfast 

RSVP Now!