Join BP Pasadena as they welcome Jennifer Schuler who is the CEO Of Wetzel's Pretzels, a 350 unit chain founded and headquartered in Pasadena, CA with locations across the country including Downtown Disney, Universal City Walk, Dodgers Stadium, Staples Center and Disneyworld.

She joined the company in 2014 at the Chief Marketing Officer and launched her first successful product, Pizza Bitz, which quickly became top 10 product for the company.  In 2018 she assumed the role of President where she oversaw responsibility for Marketing, Real Estate, Franchise Sales and Construction.

In January of 2019, she was appointed CEO – only the second CEO in the company’s 25 year history and first female CEO.  Her focus has been on implementing social media programs that have cultivated brand advocates and driven measurable sales, bringing innovation in new products and store design and seeking out new formats and locations to “bring pretzels to the people.”  (You will see some Wetzel’s Pretzels food trucks rolling this year in LA and AZ.)  She was recognized on the cover of Franchise Times as an innovator among franchised restaurant companies.  She has a passion for cultivating diversity, mentoring women leaders and helping individuals thrive by finding meaning in their work through an intersection of their passion, talents and business needs.

Jennifer developed her expertise in food and brand management in her 5 years in brand management at General Mills, working on brands like Big G cereals and Yoplait yogurt.  After General Mills, Jennifer served in executive roles for a private equity backed consumer healthcare company and an education tech start-up.  Jennifer is a California native, an undergraduate of Pomona College in Claremont, CA where she was Captain of both the Women’s Soccer and Track & Field teams.  She completed her MBA at Stanford Business School.