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Pasadena July Meeting
Thursday, July 09, 2020, 11:30 AM - 1:00 PM PDT
Category: Pasadena

Why AI, Augmented Reality, Bruce Lee and 12Cs are Keys to Your Digital Strategy

We live in a continuously evolving world of multi-platform digital experiences, changing customer expectations, emerging technologies and new marketing channels. Whether you are a large company or a small one, The 12Cs framework can provide you with an organized way to develop a well thought out, holistic digital strategy that you can execute against and increases success, delivers faster results and reduces mis-steps. 

AI (artificial intelligence) and Augmented Reality are technologies that can play a key role in your digital strategy. These innovative technologies empower companies to create unique and immersive experiences for their customers and deliver a variety of business solutions for all industries ranging from media&entertainment to consumer products to retail, in B2B and B2C.

To deliver on all the promises of these digital solutions, it’s important to have Bruce Lee lead your digital innovation initiatives. Bruce is best known as a brilliant martial artist and movie star. To those who look beneath the surface, they quickly learn that Bruce was a true innovator who created his own style of martial arts and is considered to be the “Father of MMA.” Bruce’s philosophy and skills led to his success and these are the same philosophy and skills that every digital leader should possess. 

In this presentation, Lee Huang, who has led digital strategy, products and technology at many industry-leading organizations, will share his practical experiences and insights on how you can leverage The 12Cs, AI, Augmented Reality and Bruce Lee to grow your business in our digital world.

About the Speaker

Lee Huang is a digital strategy and product leader who has designed award-winning digital websites and products, led innovation programs and delivered transformative business solutions at leading organizations including NBC Universal, Barnes&Noble, Pepsi and Nielsen Business Media (Billboard, The Hollywood Reporter). 

He loves living at the intersection between business and technology, and specializes in delivering on the promises of digital by designing user-centered digital experiences, accelerating the use of emerging technologies, extracting the maximum value out of databases, and developing effective marketing strategies.

Currently, Lee advises clients of all sizes from a range of industries on product design, technology, marketing and growth strategies, and leads project execution. He also mentors startups and speaks regularly at industry events about digital innovation ("The 12Cs: A Framework for Digital Transformation", "Why You Need Bruce Lee to Lead Your Corporate Innovation Program") and delivers practical insights on how Artificial Intelligence (AI) and Augmented Reality can benefit companies.

 Lee is President of the Internet Strategy Forum, a non-profit professional association for senior Internet leaders and innovators. He graduated from Columbia University with a degree in Computer Science.

Please watch the training and read the documents on the BP ZOOM Resource Center, so you are prepared for the meeting. It is essential that you RSVP 24 hours in advance using the link below, so our Membership Coordinator can send you the meeting information promptly.

Cost: Free