Using Consumer Insights to Increase Revenue and Build a Competitive Edge

Understanding your customer base is essential for your business to grow and thrive in an ever changing landscape. Preferences, needs, and tastes shift rapidly, and businesses who want to stay competitive must have a finger on the pulse of these trends. Marketing research can help businesses understand their customers from a human perspective; not as just individuals who buy products, but as whole people who have complex needs and desires. This educational session will help you understand the benefits of conducting market research and the various approaches commonly used by Fortune 500 companies.  

About the Speaker

Jenny Karubian is the CEO and founder of Ready to Launch Research, a marketing research agency in Burbank, CA. Started in 2014, Ready to Launch Research conducts surveys, focus groups, and a variety of other methods to help clients understand their client base and create marketing strategies that speak to their needs. Jenny graduated from UCLA in 2004.

Time will be set aside for attendee introductions, so using the video feature throughout the meeting is encouraged. Please watch the training and read the documents on the BP ZOOM Resource Center, so you are prepared for the meeting.

Cost: Free

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