Launching an Entertainment Startup during the Pandemic 

Peter Shiao planned a hopeful 2020 launch for his startup Immortal Studios – an independent content studio focused on the martial arts-fantasy genre known as Wuxia. With money from bold-faced investors atop prominent public stages, Immortal Studios was set to become a successful company. However, the pandemic introduced unique and difficult challenges. He used this opportunity to work cheaper and faster, and launched anyway. Seven months later, he and his team have built the foundation of a digital native studio that is writing their own playbook to “Awaken the Hero in everyone.”  

 About the Speaker 

 Peter Shiao (UCLA political science 1990) is a serial entrepreneur whose career has been at the intersection of the East and West across entertainment, media, technology, politics and culture. He founded and chaired the US-China Film Summit, founded the first Hollywood-China entertainment fund, and produced the first ever US-China movie co-production. From 2014-2018, he founded the California-China Initiative in partnership with California Governor Jerry Brown, the Milken Institute and the LA Times to implement the California-China cross industrial collaboration across seven industrial sectors. He was also responsible for the international content efforts of the Shaolin Temple, the birthplace of Kung Fu, across all media verticals.

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