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Westwood November Meeting
Thursday, November 18, 2021, 7:30 AM - 9:00 AM PDT
Category: Westwood

Cannabis & Hemp 101: The New Attitudes and Markets and Some Thoughts on Responsible and Informed Use Cannabis Products
Meet the Speaker: 
Ana Hory, M.B.A. is a business leader at consumer facing Fortune 500 and Startups, currently the C.E.O. of Element of Choice, a startup in the Wellness industry looking to bring innovation and high-quality brands to market. As well as founder and C.E.O. of Enlucem, a consultancy for small to medium size companies, mostly in new industries.
 
She’s conducted 2 studies with 1,800 adults across the five largest legal cannabis states in the U.S., where she’s learned that 73% of adults are open to using cannabis. Her studies not only identified the size and what the market segments are, but also what types and product formats consumers prefer, frequency of usage, and how to reach each segment, among other psychographics.
 
She’s shared her findings at the largest cannabis trade show in Las Vegas, MJBiz Conference in Nov’17 and on a CannaInsider podcast in April’18: https://www.cannainsider.com/219.
 
Prior to Element of Choice and Enlucem, she led a business unit at Belkin International, responsible for creating award winning tablet keyboards, particularly the Ultimate Pro Keyboard, which was chosen one of ‘The Best Products of 2015 – PC Magazine’, by understanding consumer behavior and by inspiring the team to deliver a seamless experience, no matter what.
 
She has over 15 years of product, brand and business building experience, with a M.B.A. from Anderson School at UCLA, a certificate in Digital Marketing from the Wharton School of Business, and a B.A. in Business from Escola de Administração de Empresas da Fundação Getúlio Vargas, Sao Paulo, Brazil.
 Time will be set aside for attendee introductions, so using the video feature throughout the meeting is encouraged. Please watch the training and read the documents on the BP ZOOM Resource Center, so you are prepared for the meeting.

Cost: Free

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