Co-author Lynn Guerin is the CEO of The John R. Wooden Course, and the President and “Head Coach” of his family-owned coaching, training, and performance development firm, Guerin Marketing Services. For the past 20 years, Lynn has had the unique privilege of partnering with an American treasure – legendary UCLA Basketball Coach John Wooden – and the Wooden family.

The book Coach’Em Way Up captures Lynn’s personal experiences in the conception, design, development, and delivery of The Wooden Way. Lynn received his B.A. in Liberal Arts and Business, and his M.A. in International Studies from Western Michigan University. He lives in Temecula, California with his wife Tracy. He has two sons (Kyle and Cole), and two grand-sons.

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