IT Affinity Group July 2026 Meeting

Join BP IT Affinity Group on their monthly meeting!

Digital marketplaces empower hyper growth—we’ll show you why they matter and how organizations can use them to scale more effectively.

In this session, we’ll explore how digital marketplaces are helping organizations accelerate growth, improve customer experience, and unlock new revenue opportunities. We’ll cover both the strategic “why” behind marketplace adoption and the practical “how” of building, launching, and optimizing a successful marketplace approach and how this has facilitated the development of business solutions that enable companies to centralize and control employee access to AI models and meet regulatory compliance requirements while safeguarding valuable company data.

Meet the speaker:

Blake Olsen

Channel Sales Manager - AppDirect

Blake Olsen is a Channel Sales Manager at AppDirect, where he works with business owners, CIOs, and CTOs to identify opportunities within technology spend that create efficiencies, cost savings, or both. He helps bridge the gap between strategy and execution by going beyond contract negotiation to provide project management and oversight throughout the implementation of critical technology initiatives. Blake is passionate about family, technology, yoga, cooking, art, coffee, and music.

Location: Zoom

(link will be provided upon registering)

Cost: Free