Senior Marketing Analytics Manager for a B2B Online Printing Conglomerate

Our client is a fast-growing and private equity-backed provider of online printing solutions and marketing collateral for individuals and businesses. They are seeking a Senior Marketing Analytics Manager to bring strategic thought leadership and problem solving to the organization. The Senior Manager will play a key role for shaping marketing strategy and establishing best practices for analytics, as well as driving revenue and profit by directing analytics tasks. The client is also open to Director-level candidates.
- Collect and analyze data, conduct research, interpret results, and implement analytical solutions
- Develop statistical and econometric models to inform marketing decisions
- Build and maintain predictive models to quantify life time value of the customers
- Identify customer trends and help guide strategy
- Produce segmentation analyses using Advanced Analytics tools such as R, Python and/or SAS
- Train team members on BI tools
- Set-up attribution models to measure and analyze multi-channel effectiveness
- Deliver recommendations to the marketing, merchandising and product teams to on how to continually improve KPIs
- Bachelor's Degree in math, statistics, business, economics, or other quantitative field, required
- 5+ years of experience in analytics, with a focus on marketing analytics
- Proven ability to derive strategic insights and make recommendations from quantitative data
- Experience using SQL, Microsoft Excel, Google/Adobe Analytics, and other data visualization software (Tableau/Looker, MicroStrategy, etc.)
- Ability to manipulate large data sets and statistical modeling through R or Python
- Familiarity with classification, clustering, customer segmentation, and marketing automation techniques, a plus
- Excellent project management skills
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