Manager of Marketing Strategy & Analytics for a Large Retailer

Kate Pletcher; [email protected] 

Our client is one of the largest tool and equipment retailers in the country. They are seeking a Manager of Marketing Strategy and Analytics to review data, develop new analytics, look for insights and deliver recommendations on how to continually improve our marketing campaigns. The Manager will play an integral role on the marketing team and influence marketing efforts.

Responsibilities - Review and analyze all marketing efforts to identify successful elements and work to continuously improve ad performance - Develop insights and help formulate strategic direction of all marketing efforts - Identify customer trends and recommend data-driven responses to help guide strategy and decision making - Assist in the creation of presentation materials to communicate key learnings and recommendations to senior level executives clearly and concisely - Manage, track and analyze all marketing related test campaigns and initiatives - Assist in the design and execution of key test which will drive the development of insights - Assist with the execution of ad hoc strategic marketing projects as assigned - Build, develop and grow business relationships across the organization vital to the success of our projects - Additional duties as assigned by manager

Requirements: - Bachelor's degree, required - 3+ years of working with financial and/or marketing data and performing analyses and/or modeling or 2+ years at a top tier investment banking or consulting firm - High proficiency in Microsoft Office Suite and other data reporting tools - Strong quantitative skills, attention to detail and a high aptitude for problem-solving - Proficiency with standard business and database software (e.g. MS Access, Oracle, SQL) and experience using business intelligence tools (e.g. COGNOS, TM1, DOMO, Tableau) - Excellent oral and written communication skills


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