Name: Kate Pletcher | [email protected]

VP of Marketing for a Mission-Driven Edtech Company

Area: Los Angeles, CA

Description: Our client is a mission-driven edtech company dedicated to supporting modern learning environments in schools. They work directly with school administrators, principals, teachers, and directors to curate and provide edtech products and solutions specific to each school's needs. They are seeking a VP of Marketing to help lead marketing strategy and execution for the company across all touchpoints.

Responsibilities:

- Work closely with the sales team generate qualified leads, deepen customer engagement, increase sales, strengthen brand awareness, and drive company growth

- Drive growth by designing, executing, measuring, and optimizing multi-channel demand programs to generate high quality leads and strengthen brand awareness

- Create and deliver branding, positioning, messaging, and imagery increasing the company’s brand awareness across multiple channels

- Manage marketing budget and plan required to meet demand generation goals

- Use data and analytics to answer key marketing questions and track metrics across the company

- Lead cross-functional teams and collaborate with key internal and external partners in order to deliver on both long- and short-term marketing objectives

Requirements:

- BS/BA in business administration, marketing and communications, or relevant field

- 8+ years’ experience in marketing (both traditional and digital), with at least some in the education sector

- Proven experience leading a marketing team and creating high-level strategy, but also a hands-on/roll-up-sleeves style

- Track record of building out customer profiles, brand architecture, and other components of a marketing foundation

- Experience gaining exposure, thought leadership, and publicity for a growing brand

- Up to speed with current online marketing techniques and best practices

- Comfort using data to make decisions, but also strong creative skillset