Name: Kate Pletcher | [email protected]

Area: Austin, Texas

Description:
Our client is an innovator of trusted and top-rated True HEPA air purification products and is committed to improving lives through safe, healthy, and worry-free air. They are seeking a scrappy, roll-up-your-sleeves VP of Marketing to help drive and direct B2B and DTC marketing strategy and execution across all touchpoints.

Responsibilities:
- Drive growth by designing, executing, measuring, and optimizing multi-channel demand programs to generate high-quality leads and strengthen brand awareness – building out B2B marketing strategy and optimizing current consumer marketing efforts
- Working closely with an external agency, create and deliver branding, positioning, messaging, and imagery increasing the company’s brand awareness across multiple channels
- Manage marketing budget and plan required to meet demand generation goals
- Use data and analytics to answer key marketing questions and track metrics across the company
- Lead cross-functional teams and collaborate with key internal and external partners in order to deliver on both long and short-term marketing objectives

Requirements:
- BA/BS in Marketing, Business, or related field required, advanced degree (MBA, MS, MA, PhD) preferred
- 10+ years of experience in Marketing, with significant exposure to B2B products
- Proven leadership skills - comfortable driving collaboration and results through cross-functional teams and peers- Experience developing and managing a B2B brand
- Straight-shooting, candid style and ability to work well with a close-knit and no BS team
- Results-oriented with the ability to manage from strategic development to detailed execution
- Creative problem-solver who is comfortable in high-growth situations where variables may require the occasional pivot