Join BP Beverly Hills for their monthly meeting!

Learn the 7 Principles of Persuasion that brings someone to say yes.

Meet the speaker: David C Aaronson

As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes. We are dedicated to demonstrating how to utilize the 7 PoPs not just for marketing and sales, but for everyday decisions we all make. We utilize insights from both Robert Cialdini, Ph.D. author of Influence, The Psychology of Persuasion and Daniel Kahneman, Ph.D. winner of the Nobel prize in Economics and author of Thinking, Fast & Slow.

David is a founding member and graduate of the Cialdini Institute as a Certified Cialdini Coach. Nobel Prize winner Daniel Kahneman in his book, "Thinking Fast and Slow", separates decision making into fast thinking (System 1) and slow thinking (System 2). Fast thinking are shortcuts that all animals, after the appearance of reptiles, use to keep safe. Robert Cialdini has used Behavioral Science to validate the 7 Principles of Persuasion. These 7 principles are keys to activating fast thinking decisions. When we want people to take action we need to activate their fast thinking to help them make decisions. By understanding the interaction of Fast Thinking and the 7 principles we enhance our ability to bring agreement to any situation.

Location: Zoom (link given upon registering)
Cost: Free

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